What We Do

The main elements of e-commerce encompass various components that work together to facilitate online transactions and create a seamless shopping experience for customers

Digital Strategy

Interface Design

Order Flow

Marketplaces

SEO & Digital PR

Task Management

Project Management

Content Strategy

Product Merchandising

User Flows

Social Media

PPC Ads

Subscription Plans

Additional Development

D2c & Wholesale

A successful direct-to-consumer e-commerce site should prioritise providing thorough details about each product, including its attributes and how it can be used. High-quality visuals, including images and videos, are essential to give customers a clear understanding of what they’re buying, and showcasing products from various perspectives can enhance their overall shopping experience. Transparency regarding pricing and shipping options, including costs and delivery timelines, is crucial for managing customer expectations.

Bespoke eCommerce Solutions

Expert Shopify Specialists

Data-Driven Strategies

End-to-End Service

UK & Global Market Expertise

Ongoing Support & Optimisation

Personalisation features, such as tailored product suggestions based on past behaviour, can significantly improve the shopping experience by helping customers discover items that suit their preferences. Ensuring a smooth and secure payment process, coupled with robust customer support options, will address any issues and build customer confidence. Mobile optimisation is essential to ensure that customers can easily shop from their phones or tablets.

Engaging content, such as a compelling brand story and details about ethical practices, can create a deeper connection with customers and reinforce brand loyalty. Offering incentives through loyalty programmes and showcasing any current promotions or special deals can drive repeat purchases. Effective navigation, real-time stock updates, and interactive tools further enhance the user experience, making it easier for customers to find and purchase what they need.

KEYS TO SUCCESS

FOR DIRECT-TO-CONSUMER & WHOLESALE RETAILERS

Product Info & Specification

Provide detailed descriptions of each product, including features, dimensions, materials, and usage instructions. This helps customers understand exactly what they are purchasing.

High-Quality Imagery & Videos

Use high-resolution images and videos that showcase products from various angles. Include close-ups and lifestyle shots to give a clear view of the product in use.

Customer Reviews & Ratings

Allow customers to leave reviews and rate products. Display these reviews prominently to build trust and provide social proof of the product's quality and performance.

Clear Pricing & Shipping Info

Clearly list prices, including any taxes or additional costs. Provide detailed shipping information, including costs, delivery times, and options for express or standard shipping.

Return & Refund Policies

Outline your return and refund policies in a straightforward manner. Include information on how to initiate returns, the conditions for refunds, and any associated fees.

Personalised Shopping

Offer personalised product recommendations based on browsing history and purchase patterns. This can help customers find products that match their preferences and needs.

Secure Payment Options

Provide a range of secure payment methods, including credit/debit cards, digital wallets, and other popular payment systems. Ensure the payment process is encrypted and safe.

Availability & Stock Levels

Display real-time stock levels and availability for each product. This helps manage customer expectations and reduces frustration related to out-of-stock items.

Interactive Features & Tools

Include interactive features such as product configurators, virtual try-ons, or comparison tools. These can enhance the shopping experience and assist in decision-making.

Customer Support & Chat

Offer responsive customer support through multiple channels, including live chat, email, and phone. Provide assistance with product inquiries, order issues, and styling advice to enhance customer satisfaction and support.

Returns & Exchange System

Clearly communicate your returns and exchanges policy, including the process, time frames, and any associated costs. A flexible and straightforward policy reassures customers and encourages them to make purchases with confidence.

Ethical & Sustainability Info

Provide information on any ethical or sustainable practices related to your products, such as eco-friendly packaging or fair-trade sourcing. This appeals to conscientious consumers.

Email Marketing & Retargeting

Use email marketing to send personalised offers, new arrivals, and style tips. Implement retargeting ads to remind customers of items they viewed but didn’t purchase, encouraging them to return and complete their purchase.

Brand Consistency & Cohesion

Maintain a cohesive brand identity across the website, including consistent use of logos, colours, fonts, and tone of voice. A unified brand presentation reinforces recognition and helps create a strong, memorable impression.

Fast Shipping & Delivery Options

Offer a range of shipping options, including express and standard delivery, with clear information on costs and delivery times. Provide tracking features so customers can monitor their orders and ensure prompt, reliable service.

Customer Loyalty Program

Implement a loyalty program to reward repeat customers with points, discounts, or exclusive access to new collections. This encourages ongoing engagement and repeat purchases, fostering long-term relationships with your customers.

Performance Analytics

Use analytics tools to track metrics such as conversion rates, average order value, and customer acquisition costs. Analyse this data to understand customer behaviour, measure the effectiveness of marketing strategies, and make informed decisions for optimisation.

Effective SEO Strategies

Optimise product pages with relevant fashion-related keywords, meta descriptions, and alt text for images to improve search engine visibility. This includes targeting specific terms like “summer garden,” “trendy trainers,” or “designer handbags.”

Shopify Store Setup & Customisation

We specialise in the comprehensive setup and customisation of Shopify stores, ensuring your online store reflects your brand’s identity while catering to the preferences of your target market. Our professional design services create visually appealing and user-friendly storefronts that drive conversions. We also integrate essential features such as payment gateways, shipping options, and tax settings, optimised for your market.

Custom Development

Our custom development services are designed to build advanced eCommerce platforms that suit your specific needs. Whether it's bespoke website design, unique functionality, or seamless integrations with Product Information Management (PIM) systems, we ensure your store operates smoothly, delivering an exceptional user experience.

Marketplace Management

We provide expert marketplace management across platforms like Amazon, eBay, and Etsy. Our services include product listing optimisation, inventory management, and competitive pricing strategies, ensuring your products reach a broader audience and drive sales across multiple channels.

SEO Optimisation

Our SEO strategies are tailored to improve your online store’s visibility in search engine results pages (SERPs). We create high-quality, keyword-optimised content, specific to your target audience, to boost organic rankings and attract relevant traffic. We also offer ongoing content monitoring and optimisation to keep up with search algorithm updates and evolving user behaviours.

PPC Campaign Management

We manage pay-per-click (PPC) advertising campaigns across platforms like Google Ads, Bing Ads, and social media channels. Our team creates targeted ad creatives and compelling copy to resonate with your audience and drive conversions. We also provide continuous campaign monitoring and A/B testing to maximise performance and ROI.

Email Marketing

We offer data-driven email marketing campaigns to engage and nurture customers throughout the buying journey. Our approach includes segmenting email lists based on customer preferences and purchase behaviour, allowing for highly personalised messages. Automated workflows, such as cart abandonment and product recommendations, help boost repeat purchases and build customer loyalty.

Ongoing Maintenance & Support

Our services don't stop at launch. We provide ongoing management and maintenance to ensure your online store remains secure, up-to-date, and running at peak performance. From regular updates to troubleshooting and improvements, we’re here to support your business every step of the way.

Analytics & Performance Tracking

We implement advanced analytics tools to track key performance indicators (KPIs) and measure the success of your eCommerce initiatives. Our team provides comprehensive reports and actionable insights to guide strategic decisions and identify areas for improvement. Regular performance reviews ensure your strategy is always aligned with the latest data and market trends.

Store Setup & Design

We offer comprehensive setup and customisation of your store, tailored to reflect your brand’s unique identity and resonate with the preferences of UK customers.

Our professional design services focus on creating visually appealing and user-friendly storefronts, ensuring an enhanced shopping experience that drives conversions.

Seamless integration of essential features such as UK-optimised payment gateways and shipping options, to accurate tax settings compliant with local regulations, we ensure your store is fully equipped to meet the needs of the UK market and provide a smooth, efficient customer journey

High-Quality Visuals

Detailed Descriptions

Filtering & Sorting

Customer Reviews

Cross-Sell & Upsell

Personalisation

Trust Signals

User-Centric Design

Mobile Optimisation

Fast Loading Speed

Clear Call-to-Actions

Seamless Checkout

Effective Products

Flexible Payments

SEO Efficient Content

The most important aspects of eCommerce store design include a user-friendly interface, mobile optimisation, and fast loading speeds to enhance the shopping experience.

Clear navigation, effective product organisation, and compelling calls-to-action drive conversions, while a secure checkout process builds customer trust. Optimising for SEO improves visibility, and maintaining consistent branding fosters customer loyalty.

A scalable design ensures the store can grow with your business.

Content Marketing & SEO

We implement robust SEO strategies aimed at significantly improving your Shopify store's visibility in UK search engine results pages (SERPs). Our approach is designed to enhance your store's ranking for relevant search queries, ensuring that your brand stands out to potential UK customers.

We create high-quality, keyword-optimised content specifically tailored to UK audiences. This content is carefully crafted to improve your organic search rankings while attracting highly targeted traffic, driving more visitors to your site who are likely to engage and convert.

Keyword Targeting

Keyword Research

Engaging Content

Content Consistency

User-Intent Content

Meta Descriptions

SEO-Friendly URLs

Structure & Readability

Backlink Strategy

Long-Tail Keywords

Local SEO Optimisation

Linking Strategy

Page Loading Speed

Mobile-Friendly

By using keywords relevant to the UK market, we ensure that your content resonates with local consumers, increasing your store's appeal.

Our service includes ongoing monitoring and optimisation of your content to ensure it stays aligned with the ever-evolving search algorithms. We continually refine your SEO strategy based on changes in user search behaviour and intent in the UK market, helping your store maintain a competitive edge and consistently attract high-quality traffic.

PPC & Advertising

We manage pay-per-click (PPC) advertising campaigns across various platforms, including Google Ads, Bing Ads, and social media channels, to effectively reach UK consumers. Our approach ensures that your ads are strategically positioned to attract and engage your target audience within the UK market.

We develop targeted ad creatives and compelling ad copy specifically tailored to resonate with UK audiences. This includes crafting messages and visuals that align with local preferences and cultural nuances, aiming to drive higher engagement and conversions.

Targeted Audience

Compelling Creatives

Compelling Ad Copy

Keyword Research

Video Creatives

Card Carousels

A/B Testing

Bid Strategy

Ad Extensions

Campaign Monitoring

Content Promotion

Landing Pages

Device Optimisation

Mobile Optimisation

Focus on reaching a well-defined audience with tailored, engaging content that drives action. Research to identify the most effective keywords and experiment with different ad elements to improve ROAS.

Smart budgeting and bid strategies help maximise returns, while enhancing ads with extra features increases visibility. Regular analysis of campaign results enables adjustments for better outcomes, and optimised landing pages ensure a smooth, relevant user experience that encourages conversions.

Email Flows & Notifications

We create and execute data-driven email marketing campaigns specifically designed to engage and nurture UK customers throughout their buying journey. Our approach ensures that each stage of the customer experience is addressed with targeted, relevant content.

We segment email lists based on customer preferences, purchase history, and behavioural data to deliver highly personalised messaging. This segmentation allows us to craft tailored communications that resonate with individual recipients, enhancing engagement and effectiveness.

Subscriber Flows

Customer Flows

Timing & Frequency

Personalisation

Compelling Subject

Engaging Content

Tracking & Analytics

Compliance & Privacy

Automated Workflows

Call-to-Actions

Feedback Surveys

Integrations with CRM

Relevance and Value

Consistent Branding

Our service also includes the integration of automation workflows for key touchpoints such as cart abandonment emails, personalised product recommendations, and post-purchase follow-ups.

Automated messages are designed to drive repeat purchases, enhance customer retention, and build long-term loyalty, ensuring that your email marketing strategy is both efficient and impactful in the UK market.

Live P&L Analytics

We implement robust analytics tools to track key performance indicators (KPIs) and measure the effectiveness of your eCommerce initiatives within the UK market. These tools provide detailed insights into various aspects of your online performance, helping to gauge the success of your strategies.

We generate comprehensive reports and actionable insights based on the collected data. These reports are designed to inform strategic decision-making by highlighting trends, identifying areas for improvement, and offering recommendations to enhance your eCommerce performance.

Real-Time Data Integration

Customisable Dashboards

Accuracy and Data Integrity

User-Friendly Interface

Automated Reporting

Channel Integrations

Alerts and Notifications

Trend Analysis & Forecasting

Security & Control

Actionable Insights

Benchmarking

Scalability

Our service encompasses ongoing performance reviews and strategic consultations to keep your eCommerce strategy both flexible and responsive. We conduct regular assessments to evaluate key metrics and performance indicators, ensuring that your approach aligns with real-time data and adapts to shifting market trends in the UK.

Through detailed analysis, we identify opportunities for improvement and adjust strategies as needed, enabling you to maintain a competitive edge. By proactively refining your tactics and leveraging current insights

Ready to Grow Your ecommerce Store?

Let our experts take your eCommerce business to the next level with tailored solutions and proven results

A technology partner trusted by market leaders

We are a development agency with 13 years of experience in digital transformation ant IT consulting, successfully delivering complex projects for the biggest and most demanding market players. 

We handle dozes of projects daily for partners and global brands listed on the NASDAQ-500.

Transform Your Organisation!

We are a well-coordinated team of people who love what they do and are 100% committed to it. We believe that this is howe we can achieve the best results!

Using Matrix to create annual and rolling budgets saves a lot of valuable time during the process of collecting, consolidating and reporting financial data. (...) In addition, each user of the system has access to up-to-date financial data which is within their area of responsibility, market data and planning data, which significantly speeds up work across the organisation
Dariusz Salamon
Dariusz Salamon
Comercial Controling Director, Teva Pharmaceuticals
Using Matrix to create annual and rolling budgets saves a lot of valuable time during the process of collecting, consolidating and reporting financial data. (...) In addition, each user of the system has access to up-to-date financial data which is within their area of responsibility, market data and planning data, which significantly speeds up work across the organisation
Jose Perez
Jose Perez
Divisional Manager, Software Radio Technology PLC
On behalf of Agora S.A., I would like to thank Omega Code Sp. z o.o. for the implementation of a recommendation system. The goals set for the Omega Code team concerned the development of a learning algorithm that, when making decisions, constantly strives to maximise profit. (...) The use of Reinforced Learning methods for the application of the Contextual Multi Armed Bandit algorithm and the application of the latest trends based on self-learning alorithms made it possible to achieve a high efficiency of the implemented solution, exceeding 1% CTR.
Piotr Rytel
Piotr Rytel
Head of eCommerce IT, Agrora S.A.

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As a company with 13 years of experience, we rarely make mistakes - 9/10 of our estimates are on point.

We effectively define the scope of work, predict threats, and from the beginning openly inform about assumptions and costs...

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Award wining development agency based in Poland and the UK, offering a range of IT Services including Enterprise and SME eCommerce development and management, as well as digital marketing and operational consultancy.

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What We Do

Shopify Stores

Shopify Sectors

eCommerce Stores

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11-13 Penhill Rd, Cardiff, Wales, UK, CF11 9PQ

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