What We Do

The main elements of e-commerce encompass various components that work together to facilitate online transactions and create a seamless shopping experience for customers

Digital Strategy

Interface Design

Order Flow

Marketplaces

SEO & Digital PR

Task Management

Project Management

Content Strategy

Product Merchandising

User Flows

Social Media

PPC Ads

Subscription Plans

Additional Development

Food & Beverage Product Retail

A successful food and beverage retailer website should prioritise comprehensive product details, including ingredient breakdowns, nutritional data, and dietary suitability to cater to specific customer preferences. Filters for dietary choices like vegan or gluten-free make it easy for users to find what they need, while recipe suggestions and pairing ideas provide inspiration for how to use the products. These features enhance the shopping experience by offering more than just a purchase but also practical guidance.

Bespoke eCommerce Solutions

Expert Shopify Specialists

Live Data Driven Strategies

End-to-End Service

UK & Global Market Expertise

Ongoing Support & Optimisation

Transparency about product sourcing and sustainability is increasingly important, so highlighting fair trade or locally produced items helps build trust. Offering seasonal and limited-edition products adds excitement and urgency, while gift sets and hampers are perfect for special occasions. Clear packaging and delivery information, particularly for perishables, ensures customers know exactly what to expect, especially when choosing shipping options.

To keep customers engaged, loyalty programmes with rewards, bulk discounts, and subscription services for popular products can encourage repeat business. User-friendly mobile optimisation is crucial for on-the-go shopping, allowing easy access to orders and delivery tracking. Additionally, interactive promotions, exclusive offers, and competitions can create excitement around the brand, engaging customers beyond the point of purchase.

KEYS TO SUCCESS

FOR FOOD, BEVERAGE & RETAIL STORES

Descriptions & Ingredients

Provide clear product descriptions with ingredient lists, nutritional information, and any relevant dietary details such as allergens, organic certification, or sustainability credentials.

RecipeS & Pairing Suggestions

Include a section with recipe ideas or pairing recommendations that incorporate your products. This helps customers explore creative ways to use the food and drink items they purchase.

Dietary & Lifestyle Filters

Implement filters for dietary preferences such as gluten-free, vegan, keto, or low-sugar, making it easier for customers with specific dietary needs to find suitable products quickly.

Subscription Boxes & Repeat Options

Offer subscription services for popular products like coffee, tea, or pantry staples, allowing customers to set up regular deliveries. Include repeat order functionality for added convenience.

Sourcing Transparency

Highlight where and how products are sourced, especially if they are fair trade, locally produced, or sustainably harvested. Transparency on sourcing can build trust and appeal to ethically minded customers.

Cooking Tips & Usage Advice

Provide practical cooking tips, storage advice, or serving suggestions for different food and drink products, helping customers make the most of their purchases.

Gift Sets & Hampers

Curate gift hampers or product bundles for special occasions, such as holidays, birthdays, or corporate gifts. This adds convenience for customers looking to purchase thoughtful, ready-made gifts.

Seasonal & Limited-Edition

Feature seasonal or limited-edition products, such as festive treats or limited-release beverages. This creates urgency and excitement, encouraging customers to explore new or exclusive offerings.

Customer Reviews & Ratings

Allow verified customers to leave reviews and rate products. Highlight reviews that discuss taste, quality, or value for money to guide new buyers in making informed decisions.

Origin Stories & Brand Values

Share the story behind the products or brands, including the history, values, and people involved in production. This can create a stronger connection between customers and the products they are purchasing.

Packaging & Delivery Info

Clearly outline the packaging types (e.g., recyclable, biodegradable) and delivery options, including next-day or refrigerated shipping for perishable items. This helps manage customer expectations, especially for fresh produce.

Optimised Ordering & Tracking

Ensure the website is optimised for mobile devices, allowing customers to browse, order, and track deliveries on-the-go. A seamless mobile experience is vital for convenience-driven food and beverage shoppers.

Discounts for Bulk or Multi-Packs

Provide discounts for bulk orders or multi-packs, particularly for frequently consumed items like beverages or snacks. This incentivises customers to buy larger quantities while saving money.

Health & Wellness Information

Include content on the health benefits of certain products, such as superfoods or immune-boosting drinks. This positions the retailer as a knowledgeable source for health-conscious customers.

Promotions & Competitions

Engage customers with interactive promotions, giveaways, or competitions, encouraging them to try new products and share their experiences on social media for a chance to win prizes.

Customer Loyalty Program

Implement a loyalty program to reward repeat customers with points, discounts, or exclusive access to new collections. Encourage ongoing engagement, repeat purchases and long-term relationships

Special Offers & Discounts Section

Feature a dedicated section for special offers, discounts, and clearance items, making it easy for bargain hunters to find the best deals on their favourite products.

Flexible Payment Options

Offer a range of payment methods, including digital wallets and buy-now-pay-later services, providing customers with greater flexibility when completing their purchases.

Shopify Store Setup & Customisation

We specialise in the comprehensive setup and customisation of Shopify stores, ensuring your online store reflects your brand’s identity while catering to the preferences of your target market. Our professional design services create visually appealing and user-friendly storefronts that drive conversions. We also integrate essential features such as payment gateways, shipping options, and tax settings, optimised for your market.

Custom Development

Our custom development services are designed to build advanced eCommerce platforms that suit your specific needs. Whether it's bespoke website design, unique functionality, or seamless integrations with Product Information Management (PIM) systems, we ensure your store operates smoothly, delivering an exceptional user experience.

Marketplace Management

We provide expert marketplace management across platforms like Amazon, eBay, and Etsy. Our services include product listing optimisation, inventory management, and competitive pricing strategies, ensuring your products reach a broader audience and drive sales across multiple channels.

SEO Optimisation

Our SEO strategies are tailored to improve your online store’s visibility in search engine results pages (SERPs). We create high-quality, keyword-optimised content, specific to your target audience, to boost organic rankings and attract relevant traffic. We also offer ongoing content monitoring and optimisation to keep up with search algorithm updates and evolving user behaviours.

PPC Campaign Management

We manage pay-per-click (PPC) advertising campaigns across platforms like Google Ads, Bing Ads, and social media channels. Our team creates targeted ad creatives and compelling copy to resonate with your audience and drive conversions. We also provide continuous campaign monitoring and A/B testing to maximise performance and ROI.

Email Marketing

We offer data-driven email marketing campaigns to engage and nurture customers throughout the buying journey. Our approach includes segmenting email lists based on customer preferences and purchase behaviour, allowing for highly personalised messages. Automated workflows, such as cart abandonment and product recommendations, help boost repeat purchases and build customer loyalty.

Ongoing Maintenance & Support

Our services don't stop at launch. We provide ongoing management and maintenance to ensure your online store remains secure, up-to-date, and running at peak performance. From regular updates to troubleshooting and improvements, we’re here to support your business every step of the way.

Analytics & Performance Tracking

We implement advanced analytics tools to track key performance indicators (KPIs) and measure the success of your eCommerce initiatives. Our team provides comprehensive reports and actionable insights to guide strategic decisions and identify areas for improvement. Regular performance reviews ensure your strategy is always aligned with the latest data and market trends.

Store Setup & Design

We offer comprehensive setup and customisation of your store, tailored to reflect your brand’s unique identity and resonate with the preferences of UK customers.

Our professional design services focus on creating visually appealing and user-friendly storefronts, ensuring an enhanced shopping experience that drives conversions.

Seamless integration of essential features such as UK-optimised payment gateways and shipping options, to accurate tax settings compliant with local regulations, we ensure your store is fully equipped to meet the needs of the UK market and provide a smooth, efficient customer journey

High-Quality Visuals

Detailed Descriptions

Filtering & Sorting

Customer Reviews

Cross-Sell & Upsell

Personalisation

Trust Signals

User-Centric Design

Mobile Optimisation

Fast Loading Speed

Clear Call-to-Actions

Seamless Checkout

Effective Products

Flexible Payments

SEO Efficient Content

The most important aspects of eCommerce store design include a user-friendly interface, mobile optimisation, and fast loading speeds to enhance the shopping experience.

Clear navigation, effective product organisation, and compelling calls-to-action drive conversions, while a secure checkout process builds customer trust. Optimising for SEO improves visibility, and maintaining consistent branding fosters customer loyalty.

A scalable design ensures the store can grow with your business.

Content Marketing & SEO

We implement robust SEO strategies aimed at significantly improving your Shopify store's visibility in UK search engine results pages (SERPs). Our approach is designed to enhance your store's ranking for relevant search queries, ensuring that your brand stands out to potential UK customers.

We create high-quality, keyword-optimised content specifically tailored to UK audiences. This content is carefully crafted to improve your organic search rankings while attracting highly targeted traffic, driving more visitors to your site who are likely to engage and convert.

Keyword Targeting

Keyword Research

Engaging Content

Content Consistency

User-Intent Content

Meta Descriptions

SEO-Friendly URLs

Structure & Readability

Backlink Strategy

Long-Tail Keywords

Local SEO Optimisation

Linking Strategy

Page Loading Speed

Mobile-Friendly

By using keywords relevant to the UK market, we ensure that your content resonates with local consumers, increasing your store's appeal.

Our service includes ongoing monitoring and optimisation of your content to ensure it stays aligned with the ever-evolving search algorithms. We continually refine your SEO strategy based on changes in user search behaviour and intent in the UK market, helping your store maintain a competitive edge and consistently attract high-quality traffic.

PPC & Advertising

We manage pay-per-click (PPC) advertising campaigns across various platforms, including Google Ads, Bing Ads, and social media channels, to effectively reach UK consumers. Our approach ensures that your ads are strategically positioned to attract and engage your target audience within the UK market.

We develop targeted ad creatives and compelling ad copy specifically tailored to resonate with UK audiences. This includes crafting messages and visuals that align with local preferences and cultural nuances, aiming to drive higher engagement and conversions.

Targeted Audience

Compelling Creatives

Compelling Ad Copy

Keyword Research

Video Creatives

Card Carousels

A/B Testing

Bid Strategy

Ad Extensions

Campaign Monitoring

Content Promotion

Landing Pages

Device Optimisation

Mobile Optimisation

Focus on reaching a well-defined audience with tailored, engaging content that drives action. Research to identify the most effective keywords and experiment with different ad elements to improve ROAS.

Smart budgeting and bid strategies help maximise returns, while enhancing ads with extra features increases visibility. Regular analysis of campaign results enables adjustments for better outcomes, and optimised landing pages ensure a smooth, relevant user experience that encourages conversions.

Email Flows & Notifications

We create and execute data-driven email marketing campaigns specifically designed to engage and nurture UK customers throughout their buying journey. Our approach ensures that each stage of the customer experience is addressed with targeted, relevant content.

We segment email lists based on customer preferences, purchase history, and behavioural data to deliver highly personalised messaging. This segmentation allows us to craft tailored communications that resonate with individual recipients, enhancing engagement and effectiveness.

Subscriber Flows

Customer Flows

Timing & Frequency

Personalisation

Compelling Subject

Engaging Content

Tracking & Analytics

Compliance & Privacy

Automated Workflows

Call-to-Actions

Feedback Surveys

Integrations with CRM

Relevance and Value

Consistent Branding

Our service also includes the integration of automation workflows for key touchpoints such as cart abandonment emails, personalised product recommendations, and post-purchase follow-ups.

Automated messages are designed to drive repeat purchases, enhance customer retention, and build long-term loyalty, ensuring that your email marketing strategy is both efficient and impactful in the UK market.

Live P&L Analytics

We implement robust analytics tools to track key performance indicators (KPIs) and measure the effectiveness of your eCommerce initiatives within the UK market. These tools provide detailed insights into various aspects of your online performance, helping to gauge the success of your strategies.

We generate comprehensive reports and actionable insights based on the collected data. These reports are designed to inform strategic decision-making by highlighting trends, identifying areas for improvement, and offering recommendations to enhance your eCommerce performance.

Real-Time Data Integration

Customisable Dashboards

Accuracy and Data Integrity

User-Friendly Interface

Automated Reporting

Channel Integrations

Alerts and Notifications

Trend Analysis & Forecasting

Security & Control

Actionable Insights

Benchmarking

Scalability

Our service encompasses ongoing performance reviews and strategic consultations to keep your eCommerce strategy both flexible and responsive. We conduct regular assessments to evaluate key metrics and performance indicators, ensuring that your approach aligns with real-time data and adapts to shifting market trends in the UK.

Through detailed analysis, we identify opportunities for improvement and adjust strategies as needed, enabling you to maintain a competitive edge. By proactively refining your tactics and leveraging current insights

Ready to Grow Your ecommerce Store?

Let our experts take your eCommerce business to the next level with tailored solutions and proven results

A technology partner trusted by market leaders

We are a development agency with 13 years of experience in digital transformation ant IT consulting, successfully delivering complex projects for the biggest and most demanding market players. 

We handle dozes of projects daily for partners and global brands listed on the NASDAQ-500.

Transform Your Organisation!

We are a well-coordinated team of people who love what they do and are 100% committed to it. We believe that this is howe we can achieve the best results!

Using Matrix to create annual and rolling budgets saves a lot of valuable time during the process of collecting, consolidating and reporting financial data. (...) In addition, each user of the system has access to up-to-date financial data which is within their area of responsibility, market data and planning data, which significantly speeds up work across the organisation
Dariusz Salamon
Dariusz Salamon
Comercial Controling Director, Teva Pharmaceuticals
Using Matrix to create annual and rolling budgets saves a lot of valuable time during the process of collecting, consolidating and reporting financial data. (...) In addition, each user of the system has access to up-to-date financial data which is within their area of responsibility, market data and planning data, which significantly speeds up work across the organisation
Jose Perez
Jose Perez
Divisional Manager, Software Radio Technology PLC
On behalf of Agora S.A., I would like to thank Omega Code Sp. z o.o. for the implementation of a recommendation system. The goals set for the Omega Code team concerned the development of a learning algorithm that, when making decisions, constantly strives to maximise profit. (...) The use of Reinforced Learning methods for the application of the Contextual Multi Armed Bandit algorithm and the application of the latest trends based on self-learning alorithms made it possible to achieve a high efficiency of the implemented solution, exceeding 1% CTR.
Piotr Rytel
Piotr Rytel
Head of eCommerce IT, Agrora S.A.

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As a company with 13 years of experience, we rarely make mistakes - 9/10 of our estimates are on point.

We effectively define the scope of work, predict threats, and from the beginning openly inform about assumptions and costs...

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Award wining development agency based in Poland and the UK, offering a range of IT Services including Enterprise and SME eCommerce development and management, as well as digital marketing and operational consultancy.

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What We Do

Shopify Stores

Shopify Sectors

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11-13 Penhill Rd, Cardiff, Wales, UK, CF11 9PQ

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