Overview

In 2024, Agora embarked on a major marketplace project to improve its e-commerce platform by developing a user-friendly, highly efficient system and implementing a backend solution designed to streamline processes. The project focused on using advanced technologies and machine learning to enhance performance, reduce manual tasks, and improve product delivery times.

Objectives

The main objectives of the Agora marketplace project were:

• Create a user-friendly and efficient system for marketplace users.

• Develop a manageable backend solution based on Pimcore, aimed at minimising manual activities, increasing quality, and reducing product delivery times.

• Ensure the new platform met e-commerce performance and functional standards in line with current trends.

The Challenge

Agora faced several key challenges during the project, including:

• The need to develop and expand services across e-commerce channels, meeting the demands of a growing online marketplace.

• A migration to a new technology platform, requiring a seamless transition without affecting performance.

• Ensuring the platform met the required performance and functionality standards to stay competitive with the latest e-commerce trends.

The Solution

To meet these challenges, the project utilised a range of cutting-edge technologies and advanced solutions:

1. Technology Stack:
   Agora used Kubernetes for container orchestration, RabbitMQ for messaging, Thumbor for image optimisation, and Solr for search capabilities. These tools were integrated to ensure high performance, scalability, and efficiency.

2. Advanced Algorithms and Machine Learning:
   The implementation of reinforcement learning algorithms, along with advanced filtering and pattern recognition techniques, allowed the platform to deliver a more personalised and intelligent user experience.

3. Pimcore-Based Data Management:
   The backend solution, built on Pimcore, allowed for efficient data management, integrating seamlessly with e-commerce services and enabling better control over product information and customer interactions.

Results and Benefits

The implementation of Agora’s marketplace project delivered significant improvements, including:

• The creation of a user-friendly, highly efficient system, which enhanced the overall user experience.

• A backend solution that minimised manual processes, increasing the quality of data management and reducing product delivery times.

• Improved performance of e-commerce services, meeting modern functional standards and enhancing the platform’s competitiveness.

• Advanced filtering and machine learning capabilities that allowed for better personalisation and efficiency, offering customers a smarter, more seamless shopping experience.

• Streamlined data management through Pimcore interfaces, which simplified operations and improved the handling of product information.

By leveraging advanced technologies and adapting solutions to the latest e-commerce trends, Agora successfully implemented a marketplace platform that is both scalable and user-focused, improving operational efficiency and customer satisfaction.