Overview

In 2024, Total Money implemented a cutting-edge system designed to efficiently handle online transactions, from sales creatives to campaign management and partner billing. The platform streamlined the entire process, from creating advertising materials to managing billing for business partners and website owners, ensuring greater control and efficiency in online sales operations.

Objectives

The main objectives of the project were:

• Develop a system that enables the creation and management of sales creatives and advertising materials.

• Automate the billing processes between all participants in the sales process, from advertisers to website owners.

• Efficiently track user behaviour and campaign performance, enabling real-time insights into sales effectiveness.

• Provide a solution that creates and manages online sales networks, allowing for seamless distribution of sales and advertising materials.

The Challenge

Total Money faced several challenges before the implementation of this new system:

• The need for automation in billing processes across all participants, to eliminate manual tasks and reduce errors in invoicing and payments.

• Efficient tracking of user behaviour and campaign performance, requiring a system that could collect, analyse, and report data on the effectiveness of sales campaigns.

• The lack of a unified platform to handle the creation and distribution of sales creatives, which was hindering the efficiency of Total Money’s online sales operations.

The Solution

To meet these challenges, Total Money developed a comprehensive system designed to manage online transactions and optimise campaign performance:

1. Creation and Management of Sales Creatives:
   The system enabled the creation, distribution, and management of sales and advertising materials for campaigns, ensuring that all content was efficiently delivered to the appropriate channels.

2. Automated Billing Processes:
   The platform automated billing for sales and advertising activities, including applications, policies, and surveys, reducing manual work and ensuring accurate, real-time invoicing between business partners and website owners.

3. Full Control Over Information Flow:
   The system provided complete control over the flow of information and documents, ensuring that all aspects of the sales process were tracked and recorded, from the initial creative to final payment.

4. Tracking and Data Collection:
   Advanced features allowed for the tracking of user behaviour during campaigns, as well as the collection of detailed data on the effectiveness of sales efforts, providing valuable insights for optimising future campaigns.

Results and Benefits

The implementation of the online transaction handling system for Total Money brought significant improvements:

• Seamless creation and management of sales creatives and campaigns, improving the efficiency and effectiveness of online advertising efforts.

• Automated billing processes between business partners and website owners, ensuring accurate and timely payments with reduced administrative burden.

• Enhanced tracking of campaign performance, enabling Total Money to monitor user behaviour and optimise sales strategies based on real-time data.

• Creation of a unified online sales network, allowing for the efficient distribution of sales and advertising materials, boosting overall campaign reach and effectiveness.

Through the development and implementation of this system, Total Money achieved a more efficient, scalable, and transparent way to handle online transactions, ensuring greater control over the sales process and enhancing overall business performance.