What We Do

The main elements of e-commerce encompass various components that work together to facilitate online transactions and create a seamless shopping experience for customers

Digital Strategy

Interface Design

Order Flow

Marketplaces

SEO & Digital PR

Task Management

Project Management

Content Strategy

Product Merchandising

User Flows

Social Media

PPC Ads

Subscription Plans

Additional Development

Takeaway & Restaurant

An effective online platform for restaurants and takeaways should feature a comprehensive menu with clear descriptions and images of each dish, allowing customers to easily navigate and select their desired items. High-quality visuals and detailed ingredient lists can entice potential diners and help them make informed choices. Ensuring that the ordering system is straightforward and secure is crucial for a smooth user experience, with options for both delivery and collection clearly outlined.

Bespoke eCommerce Solutions

Expert Shopify Specialists

Data-Driven Strategies

End-to-End Service

UK & Global Market Expertise

Ongoing Support & Optimisation

Transparency regarding delivery and pickup services is essential, including information on service areas, timing, and any associated costs. Prominent displays of current deals, promotions, and customer feedback enhance the appeal of the offerings and build trust with potential customers. Providing detailed nutritional and allergen information supports customers in making safe and health-conscious decisions, while an interactive map and location details help users easily find the restaurant.

A mobile-optimised design ensures that customers can browse and order with ease from their smartphones, enhancing accessibility and convenience. Features like real-time order tracking and responsive customer support add value by keeping customers informed and addressing any issues promptly. Including options for reservations, catering services, and showcasing seasonal specials can further attract and engage customers, creating a dynamic and responsive online dining experience.

KEYS TO SUCCESS

FOR TAKEAWAY & RESTAURANT OUTLETS

Detailed Menu Listings

Offer a complete and clear menu with descriptions of each dish, including ingredients and dietary information. Include options for filtering by dietary preferences such as vegetarian, vegan, or gluten-free.

High-Quality Food Photography

Use appealing, high-resolution images of menu items to entice customers. Show dishes from different angles and include close-ups of key ingredients to give a realistic sense of what to expect.

Online Ordering System

Implement an intuitive and secure online ordering system that allows customers to easily select items, customise their orders, and choose delivery or pickup options. Ensure the checkout process is streamlined and user-friendly.

Delivery & Pickup Information

Provide clear details on delivery areas, times, and fees, as well as pickup options. Include estimated delivery times and any minimum order requirements.

Special Offers & Promotions

Highlight current promotions, discounts, or special offers prominently on the site. Include deals such as meal bundles, loyalty rewards, or limited-time offers to attract customers.

Customer Reviews & Ratings

Allow customers to leave reviews and rate their experience. Display these ratings prominently to build trust and provide social proof of the quality of your food and service.

Restaurant & Chef Profiles

Share information about the restaurant's history, the team, and the chefs behind the menu. This can add a personal touch and create a connection with customers.

Nutritional Information

Provide detailed nutritional information for each dish, including calorie counts and other relevant data. This is especially important for customers with specific dietary needs or health concerns.

Allergen Information

Clearly list potential allergens for each menu item to help customers with food allergies make safe choices. This enhances the safety and inclusivity of your offerings.

Interactive Map & Location Info

Include an interactive map showing the restaurant's location and service areas. Provide address details, opening hours, and contact information to help customers easily find you.

Reservation & Table Booking

If applicable, offer online reservation and table booking features for dine-in customers. Include options for selecting date, time, and party size, and confirm bookings with automated notifications.

Social Media Integration

Integrate links to your social media profiles and encourage customers to follow, share, and engage with your content. Highlight any social media promotions or user-generated content related to your restaurant.

Email Marketing & Retargeting

Use email marketing to send personalised offers, new arrivals, and style tips. Implement retargeting ads to remind customers of items they viewed but didn’t purchase, encouraging them to return and complete their purchase.

Real-Time Order Tracking

Provide real-time tracking for orders, allowing customers to see the status of their delivery or pickup. This feature can enhance the customer experience by keeping them informed.

Clear Contact & Help Details

Clearly display contact details for customer support, including phone numbers, email addresses, and live chat options. Provide prompt assistance for order-related queries or issues.

Customer Loyalty Program

Implement a loyalty program to reward repeat customers with points, discounts, or exclusive access to new collections. This encourages ongoing engagement and repeat purchases, fostering long-term relationships with your customers.

Seasonal & Limited time Menus

Promote seasonal specials or limited-time menu items to encourage repeat visits. Highlight any new or exclusive dishes that are available for a short period.

Events & Catering Services

If available, feature information on catering services or special events hosted by the restaurant. Highlight menu options, pricing, and how to book catering services for various occasions.

Shopify Store Setup & Customisation

We specialise in the comprehensive setup and customisation of Shopify stores, ensuring your online store reflects your brand’s identity while catering to the preferences of your target market. Our professional design services create visually appealing and user-friendly storefronts that drive conversions. We also integrate essential features such as payment gateways, shipping options, and tax settings, optimised for your market.

Custom Development

Our custom development services are designed to build advanced eCommerce platforms that suit your specific needs. Whether it's bespoke website design, unique functionality, or seamless integrations with Product Information Management (PIM) systems, we ensure your store operates smoothly, delivering an exceptional user experience.

Marketplace Management

We provide expert marketplace management across platforms like Amazon, eBay, and Etsy. Our services include product listing optimisation, inventory management, and competitive pricing strategies, ensuring your products reach a broader audience and drive sales across multiple channels.

SEO Optimisation

Our SEO strategies are tailored to improve your online store’s visibility in search engine results pages (SERPs). We create high-quality, keyword-optimised content, specific to your target audience, to boost organic rankings and attract relevant traffic. We also offer ongoing content monitoring and optimisation to keep up with search algorithm updates and evolving user behaviours.

PPC Campaign Management

We manage pay-per-click (PPC) advertising campaigns across platforms like Google Ads, Bing Ads, and social media channels. Our team creates targeted ad creatives and compelling copy to resonate with your audience and drive conversions. We also provide continuous campaign monitoring and A/B testing to maximise performance and ROI.

Email Marketing

We offer data-driven email marketing campaigns to engage and nurture customers throughout the buying journey. Our approach includes segmenting email lists based on customer preferences and purchase behaviour, allowing for highly personalised messages. Automated workflows, such as cart abandonment and product recommendations, help boost repeat purchases and build customer loyalty.

Ongoing Maintenance & Support

Our services don't stop at launch. We provide ongoing management and maintenance to ensure your online store remains secure, up-to-date, and running at peak performance. From regular updates to troubleshooting and improvements, we’re here to support your business every step of the way.

Analytics & Performance Tracking

We implement advanced analytics tools to track key performance indicators (KPIs) and measure the success of your eCommerce initiatives. Our team provides comprehensive reports and actionable insights to guide strategic decisions and identify areas for improvement. Regular performance reviews ensure your strategy is always aligned with the latest data and market trends.

Store Setup & Design

We offer comprehensive setup and customisation of your store, tailored to reflect your brand’s unique identity and resonate with the preferences of UK customers.

Our professional design services focus on creating visually appealing and user-friendly storefronts, ensuring an enhanced shopping experience that drives conversions.

Seamless integration of essential features such as UK-optimised payment gateways and shipping options, to accurate tax settings compliant with local regulations, we ensure your store is fully equipped to meet the needs of the UK market and provide a smooth, efficient customer journey

High-Quality Visuals

Detailed Descriptions

Filtering & Sorting

Customer Reviews

Cross-Sell & Upsell

Personalisation

Trust Signals

User-Centric Design

Mobile Optimisation

Fast Loading Speed

Clear Call-to-Actions

Seamless Checkout

Effective Products

Flexible Payments

SEO Efficient Content

The most important aspects of eCommerce store design include a user-friendly interface, mobile optimisation, and fast loading speeds to enhance the shopping experience.

Clear navigation, effective product organisation, and compelling calls-to-action drive conversions, while a secure checkout process builds customer trust. Optimising for SEO improves visibility, and maintaining consistent branding fosters customer loyalty.

A scalable design ensures the store can grow with your business.

Content Marketing & SEO

We implement robust SEO strategies aimed at significantly improving your Shopify store's visibility in UK search engine results pages (SERPs). Our approach is designed to enhance your store's ranking for relevant search queries, ensuring that your brand stands out to potential UK customers.

We create high-quality, keyword-optimised content specifically tailored to UK audiences. This content is carefully crafted to improve your organic search rankings while attracting highly targeted traffic, driving more visitors to your site who are likely to engage and convert.

Keyword Targeting

Keyword Research

Engaging Content

Content Consistency

User-Intent Content

Meta Descriptions

SEO-Friendly URLs

Structure & Readability

Backlink Strategy

Long-Tail Keywords

Local SEO Optimisation

Linking Strategy

Page Loading Speed

Mobile-Friendly

By using keywords relevant to the UK market, we ensure that your content resonates with local consumers, increasing your store's appeal.

Our service includes ongoing monitoring and optimisation of your content to ensure it stays aligned with the ever-evolving search algorithms. We continually refine your SEO strategy based on changes in user search behaviour and intent in the UK market, helping your store maintain a competitive edge and consistently attract high-quality traffic.

PPC & Advertising

We manage pay-per-click (PPC) advertising campaigns across various platforms, including Google Ads, Bing Ads, and social media channels, to effectively reach UK consumers. Our approach ensures that your ads are strategically positioned to attract and engage your target audience within the UK market.

We develop targeted ad creatives and compelling ad copy specifically tailored to resonate with UK audiences. This includes crafting messages and visuals that align with local preferences and cultural nuances, aiming to drive higher engagement and conversions.

Targeted Audience

Compelling Creatives

Compelling Ad Copy

Keyword Research

Video Creatives

Card Carousels

A/B Testing

Bid Strategy

Ad Extensions

Campaign Monitoring

Content Promotion

Landing Pages

Device Optimisation

Mobile Optimisation

Focus on reaching a well-defined audience with tailored, engaging content that drives action. Research to identify the most effective keywords and experiment with different ad elements to improve ROAS.

Smart budgeting and bid strategies help maximise returns, while enhancing ads with extra features increases visibility. Regular analysis of campaign results enables adjustments for better outcomes, and optimised landing pages ensure a smooth, relevant user experience that encourages conversions.

Email Flows & Notifications

We create and execute data-driven email marketing campaigns specifically designed to engage and nurture UK customers throughout their buying journey. Our approach ensures that each stage of the customer experience is addressed with targeted, relevant content.

We segment email lists based on customer preferences, purchase history, and behavioural data to deliver highly personalised messaging. This segmentation allows us to craft tailored communications that resonate with individual recipients, enhancing engagement and effectiveness.

Subscriber Flows

Customer Flows

Timing & Frequency

Personalisation

Compelling Subject

Engaging Content

Tracking & Analytics

Compliance & Privacy

Automated Workflows

Call-to-Actions

Feedback Surveys

Integrations with CRM

Relevance and Value

Consistent Branding

Our service also includes the integration of automation workflows for key touchpoints such as cart abandonment emails, personalised product recommendations, and post-purchase follow-ups.

Automated messages are designed to drive repeat purchases, enhance customer retention, and build long-term loyalty, ensuring that your email marketing strategy is both efficient and impactful in the UK market.

Live P&L Analytics

We implement robust analytics tools to track key performance indicators (KPIs) and measure the effectiveness of your eCommerce initiatives within the UK market. These tools provide detailed insights into various aspects of your online performance, helping to gauge the success of your strategies.

We generate comprehensive reports and actionable insights based on the collected data. These reports are designed to inform strategic decision-making by highlighting trends, identifying areas for improvement, and offering recommendations to enhance your eCommerce performance.

Real-Time Data Integration

Customisable Dashboards

Accuracy and Data Integrity

User-Friendly Interface

Automated Reporting

Channel Integrations

Alerts and Notifications

Trend Analysis & Forecasting

Security & Control

Actionable Insights

Benchmarking

Scalability

Our service encompasses ongoing performance reviews and strategic consultations to keep your eCommerce strategy both flexible and responsive. We conduct regular assessments to evaluate key metrics and performance indicators, ensuring that your approach aligns with real-time data and adapts to shifting market trends in the UK.

Through detailed analysis, we identify opportunities for improvement and adjust strategies as needed, enabling you to maintain a competitive edge. By proactively refining your tactics and leveraging current insights

Ready to Grow Your ecommerce Store?

Let our experts take your eCommerce business to the next level with tailored solutions and proven results

A technology partner trusted by market leaders

We are a development agency with 13 years of experience in digital transformation ant IT consulting, successfully delivering complex projects for the biggest and most demanding market players. 

We handle dozes of projects daily for partners and global brands listed on the NASDAQ-500.

Transform Your Organisation!

We are a well-coordinated team of people who love what they do and are 100% committed to it. We believe that this is howe we can achieve the best results!

Using Matrix to create annual and rolling budgets saves a lot of valuable time during the process of collecting, consolidating and reporting financial data. (...) In addition, each user of the system has access to up-to-date financial data which is within their area of responsibility, market data and planning data, which significantly speeds up work across the organisation
Dariusz Salamon
Dariusz Salamon
Comercial Controling Director, Teva Pharmaceuticals
Using Matrix to create annual and rolling budgets saves a lot of valuable time during the process of collecting, consolidating and reporting financial data. (...) In addition, each user of the system has access to up-to-date financial data which is within their area of responsibility, market data and planning data, which significantly speeds up work across the organisation
Jose Perez
Jose Perez
Divisional Manager, Software Radio Technology PLC
On behalf of Agora S.A., I would like to thank Omega Code Sp. z o.o. for the implementation of a recommendation system. The goals set for the Omega Code team concerned the development of a learning algorithm that, when making decisions, constantly strives to maximise profit. (...) The use of Reinforced Learning methods for the application of the Contextual Multi Armed Bandit algorithm and the application of the latest trends based on self-learning alorithms made it possible to achieve a high efficiency of the implemented solution, exceeding 1% CTR.
Piotr Rytel
Piotr Rytel
Head of eCommerce IT, Agrora S.A.

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As a company with 13 years of experience, we rarely make mistakes - 9/10 of our estimates are on point.

We effectively define the scope of work, predict threats, and from the beginning openly inform about assumptions and costs...

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Award wining development agency based in Poland and the UK, offering a range of IT Services including Enterprise and SME eCommerce development and management, as well as digital marketing and operational consultancy.

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What We Do

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11-13 Penhill Rd, Cardiff, Wales, UK, CF11 9PQ

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