Customer Data Platform (cdp)

We are a company with 13 years of experience in digital transformation and IT consulting. Our team consists of specialists with a proven track record in developing systems and applications tailored for Customer Data Platforms (CDP).

On a daily basis, we manage numerous projects for both local Polish partners and global brands, helping them centralise and optimise customer data for better personalisation and decision-making.

We also hold ISO 22002 certification, ensuring we meet the highest standards of data security and quality in our CDP services.

Customer Data Platform Framework

Empowering Personalised Journeys, Real-Time Engagement and Data-Driven Success

about omega code

/ experienced specialised management

Omega Code is a Polish software house specialising in technology, providing both consultancy and implementation services. We work with clients across various sectors, including financial and insurance services, pharmaceuticals, e-commerce, and industry and energy.

Our company develops and maintains platforms in Poland, the United Kingdom, Slovakia, the Czech Republic, Mexico, Hungary, the USA, and Sweden. We are a team of nearly 100 professionals, all driven by a shared passion for advanced IT services.

Our team comprises business consultants, analysts, developers (specialising in web, server applications, business intelligence, integrations, and robotic process automation), testers, and administration and DevOps specialists.

We have offices in Warsaw, Białystok, and Cardiff.

Founded in 2011, Omega Code has successfully worked with over 70 clients to date, delivering tailored solutions and exceptional service across multiple industries.

92 Talented People

357 Completed Projects

17
Global Brands

60% Client Referrals

14 Years In The Market

99% Positive Reviews

Customer Data Platform (cdp)

At OmegaCode, we empower the insurance sector with cutting-edge IT solutions that transform operations, enhance customer engagement, and streamline business processes. Our expertise spans the entire insurance value chain, providing advanced CRM systems, robust sales and back-office platforms, and broker network support solutions that enable seamless collaboration and improved productivity. With innovative lead generation platforms and billing systems, we help insurers unlock growth potential and simplify financial operations while adhering to industry standards.

Data-driven decision-making is at the heart of our offerings. OmegaCode delivers comprehensive analytics, wholesale sales data solutions, and dynamic PowerBI dashboards that transform raw data into actionable insights, enabling smarter strategies and more effective operations. Whether it's integrating existing systems using a data bus or RPA or implementing sophisticated actuator engines, we specialise in creating harmonised, future-ready IT ecosystems. Our projects are designed to align technology with business goals, ensuring measurable value at every step.

Harnessing the potential of AI and machine learning, OmegaCode helps insurance businesses innovate and adapt in an ever-evolving market. From predictive analytics to intelligent automation, our solutions are designed to provide insurers with a competitive edge. Whether you’re driving modernisation, standardising processes, or exploring new technology projects, OmegaCode delivers the expertise and tools needed to thrive. Discover how we can transform your insurance operations at Omega Code.

A Few Of Our Clients & Projects

Custom Solutions to Boost Performance, Drive Traffic, and Maximise Sales

Schiessl

Transformation to improve operations across various departments. This project included the development of a new, responsive website, the implementation of training modules for the HVAC industry, and the centralisation of product and asset management. The transformation was aimed at improving collaboration, streamlining product data management, and enabling further business growth through the implementation of PIM (Product Information Management) and DAM (Digital Asset Management) solutions.

Whay do we do?

/ our services for CDP

DIGITAL TRANSFORMATION STRATEGY & IMPLEMENTATION

DIAGNOSTICS & PROBLEM SOLVING & INTEGRATIONS

IT PROJECT CONSULTANCY STRATEGY & IMPLEMENTATION

PROJECT TAKEOVER, MIGRATION & MAINTENENCE

Customer Data Platform (cdp)

CRM systems, Sales, Back-Office
Sales platforms products insurance
Broker Network Support System
Lead Generation Platforms
Standardisation
Billing Systems

Transforming Experiences Everywhere

Revolutionise how your business connects with its audience. Pimcore DXP integrates content, data, and experience management to deliver hyper-personalised, multi-channel engagements

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Personalised Experiences

Leverage the full potential of real-time customer and product data to craft unique, tailored experiences for your audience. Pimcore DXP allows businesses to create content and recommendations that resonate with individual customer preferences, enhancing engagement across every interaction. Whether through targeted offers, personalised product suggestions, or customised content, the platform ensures that your audience feels valued and understood at every touchpoint.

Streamlined Management

Simplify content creation and delivery with Pimcore’s centralised tools for managing workflows and orchestrating experiences. Collaboration is enhanced through features that allow teams to create, edit, and deploy content from a single interface, eliminating silos and improving operational efficiency. By automating repetitive tasks and providing visibility into the entire content lifecycle, Pimcore enables businesses to focus on creating meaningful experiences.

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Unified Data & Experience

Pimcore’s ability to integrate its DXP with PIM (Product Information Management), MDM (Master Data Management), CDP (Customer Data Platform), and E-Commerce systems creates a unified ecosystem for managing data and experiences. This integration allows businesses to streamline processes, reduce redundancies, and make data-driven decisions with confidence. The result is a seamless digital experience that connects every aspect of your business operations.

Customer Data Platform (CDP)

Customer Data Integration

Unified
Profiles

Data
Segmentation

Real-Time Data Processing

Marketing Automation

Personalised Experiences

Omnichannel
Data Sync

Analytics & Reporting

Data
Enrichment

AI & ML for Insights

Data Security & Compliance

CRM & ERP Integration

Pimcore Gold partner

Custom Solutions to Boost Performance, Drive Traffic, and Maximise Sales

OUR CLIENTS

/ Over 13 Years Experience with Blue Chip Clients

OUR STANDARDS

/ How We Maintain Healthy Working Relationships

Effective Production & Implementation Management

Open, Honest, Transparent, Professional Partnerships

Permanent, Competent, Experienced Development Team

Predictable & Responsible Product Delivery Schedule

Multi-Sector Expertise

Custom Solutions to Boost Performance, Drive Traffic, and Maximise Sales

COMMON CDP QUESTIONS

We provide ongoing support and maintenance services to ensure your system remains up-to-date, secure, and optimised for performance.

Our packages are flexible to meet your needs as your business grows.

What is a Customer Data Platform (CDP)?

A Customer Data Platform (CDP) is a software solution that consolidates and integrates customer data from various sources into a unified customer profile. It helps organisations create a 360-degree view of their customers by collecting data from online and offline interactions, enabling personalised marketing and better customer insights.

How does a CDP differ from a CRM or DMP?

A Customer Relationship Management (CRM) system focuses on managing interactions with customers, while a CDP is designed to aggregate and unify customer data from multiple touchpoints. A Data Management Platform (DMP) primarily focuses on anonymised third-party data for digital advertising, whereas a CDP centralises both first-party data and customer profiles for broader marketing and engagement purposes.

What types of data can be integrated into a CDP?

A CDP can integrate a variety of data types, including transactional data, behavioural data, demographic information, customer service interactions, web activity, social media activity, email engagement, and offline touchpoints such as in-store visits or phone calls, creating a complete and actionable customer profile.

How does a CDP help in personalising customer experiences?

A CDP enables businesses to create detailed, data-driven customer profiles by consolidating various data sources. By understanding individual customer preferences, behaviours, and purchase history, businesses can personalise marketing messages, product recommendations, and customer service efforts, enhancing customer experiences across channels.

Can a CDP integrate with other marketing tools and platforms?

Yes, a CDP is designed to integrate with other marketing technologies, such as email marketing platforms, advertising tools, web analytics, and CRM systems. This allows businesses to use customer data from the CDP across multiple channels and tools for more effective marketing campaigns and customer engagement.

What are the benefits of implementing a CDP for marketing?

A CDP helps marketers improve targeting and segmentation by providing a comprehensive view of each customer. It enables personalised marketing, more accurate data-driven decisions, improved customer retention, better ROI on campaigns, and an overall more efficient use of marketing resources.

How does a CDP handle data privacy and compliance?

A well-implemented CDP is designed to help businesses comply with data privacy regulations such as GDPR, CCPA, and other data protection laws. CDPs allow businesses to track customer consent, manage opt-in/opt-out preferences, and ensure that data usage follows legal and ethical standards.

Pimcore CDP Framework

Driving Personalisation, Real-Time Connections and Insightful Decisions

Pimcore Copilot

Unlock the power of AI with Pimcore’s AI Copilot, delivering excellence at your fingertips.

Transform your digital strategy into extraordinary success with cutting-edge, AI-driven solutions designed to streamline processes, enhance customer experiences, and drive innovation across every touchpoint.

Multi-Channel Customer Engagement

As an open source digital experience platform vendor, Pimcore helps you ensure cross-channel continuity throughout the entire user flow. Customer journey analytics and customer data management complement the system. Due to its hyperconnected nature, the DXP solution is easy to integrate and scale with your existing marketing software stack.

Pimcore DXP’s “single source, multi-channel publishing” powered by platform revolutionises customer engagement for your enterprise. Automated publishing delivers high-quality data to a wide variety of output changes (web, mobile web, PQA, IOT, VR/AE, wearables, conversational interfaces and others). Site back and relax as the system continuously engages your customers and supplies them with personalised and relevant content.

What do our clients say?

“In recent years, we have collaborated on the creation, development, and maintenance of the platform that powers the website of Phinance S.A., built using the Pimcore system. Omega Code is a company that has demonstrated top-tier professionalism and efficiency in meeting our company’s needs.”

VIEW ALL CLIENT CASE STUDIES

Flexible, Scalable, Unstoppable!

Transform your e-commerce strategy with Pimcore’s composable framework. From bespoke customer experiences and seamless data integration to advanced B2B functionalities and comprehensive network support, Pimcore enables businesses to innovate without boundaries. Deliver exceptional commerce solutions tailored to your unique requirements, driving growth across every channel and touchpoint.

Customisable Experiences

Break free from constraints with Pimcore’s fully configurable platform. Design e-commerce solutions that perfectly reflect your brand identity, business model, and industry demands. Whether operating in B2B, B2C, or D2C markets, Pimcore ensures standout, scalable, and tailored customer experiences that set your business apart.

Consistent Data Integration

Guarantee seamless and accurate customer interactions with Pimcore’s unified integration of PIM, CDP, and DXP. By consolidating data across all channels, businesses can optimise workflows, eliminate redundancies, and create meaningful engagement at every interaction, ensuring a consistent brand experience.

Faster Time-to-Market

Speed up time-to-market with Pimcore’s modular and composable architecture. Implement only the components your business needs, enabling rapid scaling and iterative improvements. This approach supports agile growth, making Pimcore an ideal solution for businesses seeking to adapt and evolve in dynamic markets.

Flexible Business Models

Adapt your e-commerce strategy effortlessly, whether it’s B2B, B2C, D2C, subscription-based, or marketplace-driven. Pimcore’s composable framework integrates seamlessly with ERP, CRM, and other backend systems, delivering flexible and industry-specific solutions for a wide range of requirements.

Advanced B2B Features

Simplify and enhance B2B operations with Pimcore’s advanced features, including flexible pricing options, multi-account management, Configure Price Quote (CPQ) tools, and punch-out integrations. These capabilities enable efficient procurement workflows and deliver tailored customer experiences, meeting the demands of sophisticated B2B sales processes.

End-to-End Support

Empower your partners and distributors with customisable portals, dashboards, and marketplace functionality. Pimcore’s B2B2C and B2B2B capabilities foster improved collaboration, transparency, and scalability. Maintain brand consistency while enhancing efficiency across extended networks, ensuring success at every level of your supply chain.

What is Pimcore?

Pimcore is an open-source platform that combines product information management (PIM), digital asset management (DAM), user experience management (CMS/UX), and eCommerce capabilities. It centralises the collection, updating, and storage of product data in one unified system, streamlining quoting and marketing processes for greater efficiency and speed.

Built with flexibility and user-friendliness at its core, the platform provides an end-to-end solution for organisations looking to optimise their management of product data, digital assets, and customer experiences. Pimcore empowers businesses to improve their operational workflows while delivering seamless and personalised experiences to their audiences.

What Problems Does Pimcore Solve?

Managing a website or online store with a vast product catalogue can be a daunting task. Dealing with tens or even hundreds of thousands of product descriptions, images, videos, and files spread across multiple locations often leads to inefficiencies and errors.

With Pimcore, all your product data is centralised and perfectly organised in one place. Updates, such as changing a product’s price or photo, are automatically reflected across all connected channels, ensuring consistency without manual effort. Adding a new product? Simply input it once and choose where it should appear—all managed seamlessly through a single, intuitive administration panel. A few clicks are all it takes to maintain control and efficiency.

Structured Product Data

Pimcore ensures that all product information is centralised in a single, well-organised repository, providing a consistent source of truth across all sales channels. By eliminating scattered data and reducing communication chaos, teams can access accurate and up-to-date information whenever they need it.

This consistency improves collaboration, enhances decision-making, and ensures that customers always receive reliable and consistent product details, no matter where they interact with your brand.

Time & Resource Savings

With advanced tools for creating, editing, and publishing content, Pimcore simplifies the management of digital assets such as images, videos, and documents.

These tools are intuitive and accessible, requiring no technical expertise, allowing teams across marketing, sales, and operations to collaborate seamlessly. By streamlining content workflows and providing a single platform for managing assets across various platforms, businesses can enhance brand consistency and deliver engaging customer experiences effortlessly.

Boosted Efficiency

Pimcore helps businesses achieve greater efficiency in their marketing and sales activities by automating routine processes and centralising data. Automation eliminates repetitive tasks, reduces the risk of errors, and accelerates workflows, enabling teams to focus on strategic initiatives.

Centralised access to data ensures that everyone works with the same information, creating a more productive and aligned organisation.

Customer Data Platform (cdp)

Customer Data Platform Framework

Tailored Customer Journeys

Enhanced Customer Engagement

Data-Driven Decisions

about omega code

92 Talented People

357 Completed Projects

17 Global Brands

60% Client Referrals

14 Years In The Market

99% Positive Reviews

Customer Data Platform (cdp)

A Few Of Our Clients & Projects

COMPENSA (VIG)

VIENNA LIFE (VIG)

Whay do we do?

DIGITAL TRANSFORMATION STRATEGY & IMPLEMENTATION

DIAGNOSTICS & PROBLEM SOLVING & INTEGRATIONS

IT PROJECT CONSULTANCY STRATEGY & IMPLEMENTATION

PROJECT TAKEOVER, MIGRATION & MAINTENENCE

Customer Data Platform (cdp)

Transforming Experiences Everywhere

Effortless Multi-Channel

Personalised Experiences

Streamlined Management

Accelerated Time-to-Market

Scalable & Flexible Solutions

Unified Data & Experience

Customer Data Platform (CDP)

Customer Data Integration

Unified Profiles

Data Segmentation

Real-Time Data Processing

Marketing Automation

Personalised Experiences

Omnichannel Data Sync

Analytics & Reporting

Data Enrichment

AI & ML for Insights

Data Security & Compliance

CRM & ERP Integration

Pimcore Gold partner

OUR CLIENTS

OUR STANDARDS

Effective Production & Implementation Management

Open, Honest, Transparent, Professional Partnerships

Permanent, Competent, Experienced Development Team

Predictable & Responsible Product Delivery Schedule

Multi-Sector Expertise

COMMON CDP QUESTIONS

Pimcore CDP Framework

Centralised Digital Asset

Efficiency Smart Automation

Advanced Data Insights

Enterprise-Grade Security

Component Management

Dynamic & Flexible

Advanced Workflow

Content Management

Unified Multi-Channel Publishing

Comprehensive Website Management

Marketing & Optimisation Tools

Enterprise-Grade Scalability

Comprehensive Product Information

Personalisation Across All Capabilities

Customisable Marketing Automation

Integrated CDP Personalised Experiences

Advanced E-Commerce Capabilities

Comprehensive Master Data Management

Limitless Extension & Customisation

Digital Experience

Pimcore Copilot

Multi-Channel Customer Engagement

What do our clients say?

Flexible, Scalable, Unstoppable!

Customisable Experiences

Consistent Data Integration

Faster Time-to-Market

Flexible Business Models

Data-Driven
Decisions

17
Global Brands

Unified
Profiles

Data
Segmentation

Omnichannel
Data Sync

Data
Enrichment